By By (author) Jamie Lynn Cooke
Agile ideas Unleashed introduces you to the Agile practices and methods that experience dramatically more desirable the data expertise and production sectors over the last twenty years - and demonstrates how Agile techniques can be utilized to noticeably elevate productiveness, caliber and purchaser delight in each region.
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Additional info for Agile Principles Unleashed: Proven Approaches for Achieving Real Productivity Gains in any Organisation
Additionally, they have some smaller concerns that: the colours on the screen are visibly different to the colours on the printed materials for the product launch the graphics on the screens are not being displayed consistently on some browsers. However, these concerns are minor in comparison to the overall usability issue with error-handling on the forms. The website development team advises the marketing department that they can fix some of the screen colours; but, with only four weeks left before the product launch, it 33 A Case Study: Traditional versus Agile Approaches is too late in the process to make any significant errorhandling changes to the website.
Decides to brand the pill as ‘NoSneezium’ with a full media campaign to encourage customers to request a sample pack from their website. The CEO of Agile Approaches publishes a press release announcing that ‘NoSneezium’ will be in the marketplace by 1 January – and issues an internal memo to all executives to treat this product as their topmost priority. As with Traditional Approaches, the IT department of Agile Approaches is allocated a budget of £180,000 for the website development over the next six months.
All of their careful up-front planning is brushed aside, in favour of quickly responding to changes in the marketplace, and the quality of their work clearly reflects that. The traditional approach The unexpected early deadline results in a mad rush for the marketing team to get anything out to the public. Emergency funding is required, half-completed work is released, and the organisation is exposed to significant potential risks. The traditional approach to handling marketing campaigns did not allow the organisation to be responsive to changing market conditions.