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By Fred Andreas; et al

"A basic route to Sustainability: eco-friendly enterprise innovations for Small and Medium-sized companies is designed particularly to assist smaller companies proportion within the advantages that circulation from sustainability. outfitted round case histories showcasing 12 small to medium-size organisations (SMEs) that experience impressive files of sustainability, this special, hands-on advisor may also help readers decide on and enhance sustainability Read more...

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Additional resources for A simple path to sustainability : green business strategies for small and medium-sized businesses

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ProLogis, Alcoa, Walmart, Target, Toyota, Ford Motors, and Starbucks, among thousands of other companies, post sustainability reports that provide great detail on a company’s activities and environmental impact. org). The GRI includes general indicators for economic, social, and environmental reporting with protocols to explain each indicator, methodology, and the intention for the scope of an indicator. com). For small to mediumsized firms, these Web sites often provide help and resources as well as examples of different types of reports.

Html). html). Although many benefits are nonquantifiable, the reports provide excellent information on proenvironmental efforts as well as renewable energy benefits to stakeholders. As detailed in the Boulder Valley Credit Union chapter of this book, BVCU estimated total costs for its implementation of a solar-powered panel system and other efforts to become a zero-waste credit union at about $90,000 since the beginning of its efforts in 2007. Being frank with members—about future financial benefits with fixed energy costs and having a zero-carbon footprint—provides stakeholders with a realistic mental model for assessing BVCU’s sustainability initiative, where benefits including reduced, fixed energy costs will be achieved over the next 15 to 20 years.

What will sustainability mean to your organization’s image and its ability to compete in its marketplace? Will sustainability help in recruiting and retaining the best employees? Will your company be able to use sustainability thinking as means to create a strong, productive corporate culture that provides employees with a compelling reason to come to work beyond the basic need to earn a living? SUSTAINABILITY AND CLEANTECH The current frenzy of interest in “cleantech,” while reflective of the perceived need to make better use of the world’s resources, has to some extent obscured the much wider message encompassed by the sustainability concept.

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