By Lloyd Dixon Kimberly Jinnett
Arts enterprises around the state are actively increasing their efforts to extend public participation of their courses. This document provides the findings of a RAND examine backed by means of the Wallace-Reader's Digest cash that appears on the method during which contributors get involved within the arts and makes an attempt to spot ways that arts associations can such a lot successfully impression this approach. The record provides a behavioral version that identifies the most elements influencing person judgements concerning the arts, in accordance with website visits to associations which were fairly profitable in attracting individuals to their courses and in-depth interviews with the administrators of greater than a hundred associations that experience got supplies from the Wallace-Reader's Digest cash and the Knight starting place to motivate higher involvement within the arts. The version and a suite of instructions to assist associations procedure the duty of participation development represent a framework that may help in devising participation-building ways that healthy with an institution's total objective and venture, its to be had assets, and the group atmosphere within which it operates--in different phrases, a framework that might allow arts associations to take an integrative method of development participation within the arts.
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Extra resources for A New Framework for Building Participation in the Arts
We do not mean to suggest here that all individuals proceed in a linear fashion through all these steps. Much of the explanatory power of the behavioral distinction between rare, occasional, and frequent participants derives from the likelihood that these groups will be at different stages in the decisionmaking process. Frequent participants are already convinced that the arts are important to them and thus will focus on which events to choose. For those who are rare participants, consideration of which event to attend is not really relevant unless they somehow become convinced that the arts have something to offer them.
Despite the fact that these institutions used a wide variety of techniques, no more than at best 40 percent of them rated these techniques as effective in delivering their message. Given the diversity of their approaches, we suspect that the problem does not lie in the delivery channels they use per se but, rather, in knowing when to use the channels and for which groups. As our model suggests, the key to effective information dissemination is to understand the behavior and attitudes of the target audience and to tailor the tactics used accordingly.
In addition, because some forms of participation require very little effort (watching an arts program on television, listening to music on the radio), even those individuals who are only mildly inclined may be willing to give participation a try. Other forms of participation that involve considerably more effort (such as attending a concert, which might involve getting dressed up, traveling some distance, and being present for two to three hours), however, will require a greater inclination on the part of the individual.